The design of a beautiful and creative restaurant menu can enhance the dining experience, help customers make a satisfied choice, and stimulate their appetite. However, a Menu is not just a list of dishes that a restaurant has available. It is also considered an advertising tool capable of communicating a restaurant’s brand and driving profits – if it is well-designed and beautiful.
Here, we offer some critical menu design tips that can help your salon increase profit margins.
1. Recognize eye movements
For years, restaurants have designed their menus with the assumption that customers’ eyes are naturally drawn to the ‘hot spot’ in the upper right corner and need to order more profitable items. there. However, research shows that customers tend to read menus like a book, starting from the top left corner.
2. Divide the layout into logical sections
Make it easy for customers to find dishes by arranging dishes in a logical order and grouping, starting with appetizers.
3. Use pictures sparingly
Food images are more commonly associated with flyers and large restaurant chains. If you use images, they must be of good quality and this can be costly. In general, it’s better to leave the quality of the food in the customer’s imagination, because not all food photos will appeal to everyone.
4. Consider using illustrations
Instead of taking photos, try using eye-catching illustrations – they are more likely to be highly engaging and can help convey the style of your restaurant.
5. Do not emphasize the price
Don’t let customers know too much about how much they’re spending. One comparison has shown that customers are more likely to spend when currency symbols are omitted.
6. Consider using a box frame
Boxes help draw attention to a group of menu items and are often used by restaurants to advertise their highest-margin dishes, like Spaghetti or mains.
7. Fonts
An effective font will help communicate your restaurant’s brand and easy-to-read menu content. The choice of font can depend on a number of practical factors, such as the amount of text needed to fit comfortably on the page. Using multiple fonts – for example, to distinguish the names and descriptions of menu items – can help guide customers through the menu.
8. Choose the right color
Choose colors based on your target audience and the theme of the restaurant. Different colors have different psychological effects on viewers, so your color scheme will help set the mood of a restaurant as well as draw attention to certain dishes. Above is an example of a menu design of Maudie’s Tex Mex Restaurant that takes a fresh take on the warm tones commonly associated with Mexican cuisine.
Currently, EMS Marketing, Design and Printing has many types of menus, brochures and flyers for restaurants- Menu book: Menu book has all kinds of materials: simili leather, wood, PVC or spring menu, menu in catalog style
– Price list: Plastic sheet price list, laminate (laminated)
– Digital menu: The menu runs on the computer screen or TV
– Menu in the form of clamps: Wood, Acrylic
– Brochure, flyer for customers to take away
Please refer to some sample menus of EMS below
Menu ep Nhua restaurant tai america
Conclude
Above we have compiled some tips to help everyone easily design their own beautiful and creative restaurant menu. If you still can’t find yourself an outstanding menu design idea suitable for your custom shop, please contact EMS immediately to design and print your own beautiful and quality products.
With a team of professional designers of nail salons – spas and restaurants for many years and current leading product printing technology, our EMS company is currently chosen by many Vietnamese brands to complete specific marketing products. for my shop. So what are you waiting for without contacting us immediately to get yourself a beautiful and quality product…
In addition, EMS Marketing Design and Printing company also provides advertising and marketing services for nail salons, spas, restaurants of the Vietnamese community in the US, UK, Australia, Canada with many special offers only available at EMS is waiting for you to come experience and take home the best results…
– Social Marketing (Facebook, Instagram, Yelp, Google)
– Advertisement on Facebook, Google, Yelp, Instgram
– Increase 5* google reviews for nail salons and restaurants
– SEO for nail website and social media channels
– Website design for nail salons and spas, restaurants
