The market for the beauty and restaurant service industries is currently saturated. To create differentiation and attract customers, of course, you need a factor to amplify your establishment’s products and services to reach a wider audience.
That’s where Yelp comes in – One of the largest user-generated review and recommendation platforms for businesses. Currently, Yelp is the second most popular online review site in the United States, with half of Americans referring to it before making purchases. Advertising is the way for nail salons, spas, and restaurants to maximize Yelp’s potential.
If you are not yet familiar with Yelp advertising services and its power for nail salons and spas, then today’s article is for you. Take a few minutes to explore with EMS Marketing.
Impressive Figures from Yelp’s Impact
- There are approximately 500,000 businesses advertising on Yelp.
- Over 80 million Yelp users are active monthly.
- 63% of Yelp users are between the ages of 18 and 54.
- 90% of visitors make a purchase within a week after visiting Yelp.
- 57% of Yelp users have a household income of over $100,000.
- 86% of Yelp searches are for a product or service, not a specific business.
- 90% of Yelp users compare businesses before deciding to visit, contact, hire, or purchase from them.
- Yelp advertising reaches more app users – found on Siri and Alexa, Apple Maps, and on the first page of Google search results.
- Yelp advertising generates lower cost per potential customer compared to other pay-per-click platforms.
The Power of Yelp Advertising for Nail Salons and Spas
Addressing the challenge of finding new customers
Based on the data provided by Yelp, it’s evident that this is a potential market for you to find new customers. Running ads on this platform can open up revenue opportunities for you.
One of the greatest advantages of Yelp is its extensive local search capability, where ads will directly appear in front of customers. This is fantastic, as the journey to find new customers is no longer a difficult task for salon owners.
Opportunity to be at the top of search results
The potential to introduce your nail salon or spa through Yelp Ads to dozens of new customers every month is high, simply because there are millions of customers searching for local businesses daily.
Salon and restaurant owners will have an advantage in enhancing their visibility on the search list alongside competing businesses. When customers search for a specific service or product, your ads can directly appear at the top of the search results.
Stand Out and Increase Customer Selection
Through Yelp Ads, your salon will stand out and increase the percentage of customers choosing your business. By using appropriate keyword + location combinations in your advertising campaigns, salons and restaurants can achieve the best search results, thereby attracting a large number of potential customers to your establishment.
If you don’t fully utilize this platform, you’ll miss the opportunity to market your brand to local customers. By running Yelp Ads, businesses can quickly appear in the top suggested positions on Yelp when customers search for products or services like “nail salon near me,” “massage,” “eyelash,” and more. This helps improve your sales performance.
Boost Brand Recognition
By using advertising cleverly, intelligently, and optimizing effectively, you can build and enhance your brand recognition. Yelp offers various advertising formats, from banners to image and video ads, allowing you to utilize any media to creatively and effectively convey your message.
Simultaneously, advertising on Yelp allows nail salons and spas to highlight their advantages. You can use ads to introduce services, spa packages, special offers, or exclusive beauty methods you provide. When customers regularly see your ads and images on Yelp, it creates recall and brand recognition for your establishment. Customers will easily become familiar with and feel connected to your business, while also helping you stand out among hundreds of competitors out there.
What Can EMS Marketing Do for Your Nail Salon or Spa?
With 10 years of experience and professionalism, EMS is committed to bringing outstanding benefits to your business:
- Enhance visibility and interaction on Yelp by optimizing your business profile, ensuring your salon stands out and captures the attention of potential customers.
- Build trust for your nail salon or spa through managing and engaging with customer reviews, ensuring the most positive image for you.
- EMS will create targeted Yelp advertising campaigns, reaching specific groups of potential customers you want to reach.
- Utilize targeting methods such as audience segmentation, keywords, and geographical location to optimize your advertising campaigns, displaying them to the right audience, thus saving you time and advertising budget.
Detailed reporting on Yelp Ads performance, including views, clicks, and customer interactions, to provide you with a clear view of your salon’s situation and enable better adjustments for improved results.
Yelp Ads Process at EMS Marketing
- Yelp advertising uses a PPC model – Impressions are free, and you’ll pay each time someone clicks on your ad on Yelp.
- Optimize your profile and ads – EMS will optimize your Yelp profile and campaigns to increase visibility and conversion, including phone calls, messages, emails, and more.
- Comprehensive reporting and ad management – We commit to optimizing costs and time, providing detailed report data for each promotion so you can focus on other tasks without worrying too much. EMS Marketing is your sole point of contact for all your digital marketing activities.
Yelp advertising can be a fantastic resource for small nail salons and spas, but you need to proactively maximize its potential. If you want more detailed advice on Yelp Ads services, please contact EMS:
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