We talked a lot about digital marketing and how we do marketing on Facebook, Instagram and Google platforms. But that’s not the end of a marketing strategy for today’s nail salon, spa, hair salon or restaurant, as well as other industries. Currently, Tiktok advertising marketing is a trend and is one of the most popular platforms today.
Whether you are new to Tiktok or are a Tiktok marketing expert, here are some tips and tricks that will help you take your Tiktok marketing to the next level. So what are you waiting for, let’s explore the Tiktok marketing strategy with EMS Marketing.
Why beauty professionals in the US, UK should invest in TikTok marketing strategy
TikTok is one of the newest social media platforms out there – it’s also one of the most popular. Unlike Facebook or Instagram, TikTok is completely video-based. That means you won’t find long blocks of text on TikTok, photo carousels, or Instagram-style stories. What will you find? TikTok. If you’re completely unfamiliar with TikTok, think of the platform as if it were just Instagram Reels. TikTok specializes in short, trendy videos that users can create, share, and remix.
A video-only app may sound like you’re cornering yourself, but honestly, TikTok is prime real estate for social media marketing. And you should totally invest in a marketing strategy to take advantage of this app. Why? Here are a few reasons:
Like most social media platforms, TikTok is free – which means your ROI is likely to go high if you get it right.
TikTok has launched an effective program called TikTok Ads. While it’s not as nuanced and advanced as Facebook Ads yet, it’s still a good idea to get your hands on this program as the potential for returns can be huge.
Your audience is already on TikTok – you don’t have to go looking for them. Apparently, there are over 1 billion monthly active users on TikTok as of 2022.
TikTok is a medium for expression online and it’s highly visual – it’s the perfect intersection for the nail and spa industry. Beauty professionals have enjoyed serious success posting on TikTok because of the nature of their work.
Tips to take your TikTok marketing to the next level
1. Post the quality content your users want
Video needs to be of good quality. However, that doesn’t mean you need a whole team of videos to help you put together content. When we say quality, we don’t mean movie-quality video–we mean quality posts that are relevant to your audience.
- What does your audience want to see?
- What is your goal when posting on TikTok? What is your content pillar?
Find out what you want to post, what people respond to, and what the quality of your brand looks like – then prioritize posting to that standard.
2. Focus on User Generated Content (UGC)
Just like other algorithms, the TikTok algorithm is potentially confusing and annoying. It’s always changing, but recently, TikTok has prioritized views and visibility for people choosing user-generated content (UGC) as part of their strategy.
In addition to the advantage of the algorithm, UGC also has the privilege of brand awareness and brand loyalty. People who say they connect with brands are more likely to share unpolished and “real” user content.
Authenticity is a big deal in modern social media, especially for the younger crowd (did we mention TikTok is saturated with Gen Z?). So using UGC to your advantage can give your content and brand the social credibility your users are looking for.
3. Include TikTok ads in your strategy
Don’t be afraid to promote TikTok! Like other paid social ads, the idea is to get your content in front of your ideal audience in more affordable ways.
Take care of TikTok ads – they are a bit more expensive than other social media ads. But if you play the game properly, the rewards can be worth it. Do your research, find out what type of TikTok advertising is right for you, and see how much a small investment in advertising can bring you.
4. Track and Analyze What Works
Posting content like it or not and hoping for the best is one thing. Sometimes, the “throw anything up and see what plugs in” strategy works.
But you can’t see what works without analyzing your content. Use reporting tools (both on TikTok and off-platform) to find out what users are responding to, what they like, and what’s inappropriate when you post).
Keeping up with audio trends
Just like with Instagram Reels, all videos on TikTok have trending audio. Recent research shows that nearly 70% of TikTok users want to watch videos from brands with trending sounds – and 68% of users also say that trending sounds help them remember brands better.
Not sure how to find trending sounds? Click “discover” at the bottom of your screen, scroll around and see how many times a sound plays to get a feel for how popular it is.
In short, if nail salons, spas, hair salons or any other industry that can grasp the trend of tiktok know how to market and create good content, they will attract a large number of customers to follow as well as come to the salon from there. help the shop become more crowded, become more famous, attract more customers
To make marketing on Tiktok interesting, right tips and effective, you can create your own content, cut ideas, capture trends, your videos will be trending. If you do not have time and expertise, you can contact EMS Marketing, we are always the leading unit in marketing for the nail industry. With our experience, we hope to contribute to the nail industry for the Vietnamese community in the US, UK, Canada, etc.