An SEO standard website is a website that allows search engines to easily find, read, and brand that website. So how can your website be understood by search engines? To have an SEO-standard website, you need to start from SEO-standard web design to save time on optimization later. Let’s find out what SEO standard web design is? Why you need to design a standard SEO website right below this article!
1. How is SEO standard website design understood?
SEO web design is the design of a website and developing it to make the website search engine friendly. Making the site SEO-friendly means that Google or other search engines can easily and efficiently crawl each of your web pages, index that content, and store it in a database. their material. When users search for content related to the topic your website provides, the search engines will bring your website to users.
2. Why need an SEO standard web design?
2.1 Standard SEO web design attracts more organic traffic
SEO website design will help you to attract more organic traffic to your website. By creating a beautifully designed website that is easy to navigate and search, you will increase your chances of ranking at the top for your desired keywords.
An optimized website will help your business attract more visitors from search engines, who are more likely to convert into customers.
Getting high intent traffic is arguably more important than other types of traffic as it has a higher chance of converting. That is why you should prioritize optimizing your website to increase search engine rankings.
2.2 Website design standard SEO Google drives more conversions
The main goal of your website is to attract potential customers. However, you also need to be ready for the next step, i.e. converting them into sales.
SEO optimized web design ensures that the website is optimized for conversions.
When your website finally starts to attract high-quality traffic, SEO-friendly web design will ensure that users are able to take the desired action like signing up or making a purchase without any hassle. encounter any obstacles.
2.3 Website design with SEO helps improve user experience
User experience is the most important aspect of web design. Poor UX can lead to unhappy website visitors and loss of revenue.
If you want your website to rank well and convert visitors into leads, you need to ensure that it is both SEO optimized and user-friendly.
By designing a website with SEO in mind, you will be able to provide a seamless user experience for your website visitors. This includes making sure your site is responsive, easy to use and navigate, use clear and concise content, and make sure your site loads quickly.
2.4 SEO standard web design to make your website friendly to search engines
Web design and SEO go hand in hand. Nowadays, web designers consciously choose to integrate SEO in the design phase. So how do these two entities work together?
If you have a beautiful and attractive website, but not optimized for search engines, your website will restrict search engines from accessing your website content.
The content of a website that is not accessible to search engines loses visibility in search engine results. Making your website design SEO-friendly revolves around several aspects, including content, links, navigation, and technology.
2.5 It helps to make the most of your marketing budget
SEO is the most cost effective way to reach your target audience and generate leads. But SEO is a long term strategy that gives you lasting results with monthly maintenance. SEO can take some time, but once you start seeing results, you should see a significant increase in organic traffic.
On the other hand, paid marketing or PPC is suitable for short term results. However, you will stop getting traffic and leads when you stop advertising and put money into paid advertising.
That’s exactly why SEO is the right strategy for most businesses because the results are long-lasting and cost less than other marketing channels.
2.6 The role of content
As you know, plays an important role in SEO strategy. Web designers must have in-depth knowledge of the type of information, products or services your website intends to promote or sell. You should keep a list of keywords ready at an early stage. Focus on the keywords your users are most likely to search for when looking for information related to your site.
3. SEO standard website based on the following basic criteria
3.1 Design criteria
Of course, the basic design elements of your website should be determined by your designer. However, here are some things they should keep in mind for SEO purposes:
Code
Designers have several options when it comes to the code they use to display key design elements of your website. Mostly HTML and CSS.
Compatible with all devices
More and more Internet users use web browsers on smartphones and other mobile devices, and your website needs to be able to be friendly to these devices.
The best way to deal with this is to use responsive design, which makes your website accessible on all devices and browsers. Responsive design also eliminates the possibility of duplicate content, which can happen if you have a separate mobile site.
Readability
While designers can primarily focus on the non-text elements of your website, it’s important that they choose fonts and sizes that are easy for your visitors to read.
3.2 Image criteria
You may think that content is the only element on your website that can be optimized, but that is not the case.
Filename
All your images must have a reasonable, descriptive filename. While it may require more work than just leaving them with names like “IMG_0035.jpg”, this will help search engines “see” your images and expose them to users. .
File Size
While large, high-quality images are certainly visually appealing, your designer should strive to keep file sizes as small as possible. Large files can slow down page load times, which not only results in a poor user experience, but also increases bounce rate and lowers your rankings.
Alt Tags
In addition to their filenames, your images should also have optimized alt tags. These descriptions help search engines determine what is being described, and users can read it when they hover over an image.
3.3 Site Architecture
The amount of influence a designer has on your site’s architecture will vary depending on how involved you (or your SEO) in the process, but it plays a huge role in the ability to build a website. your website’s ranking.
Directional
Navigation is one of the most important components of a great user experience and therefore, you should keep it simple. The easier it is for your website visitors to find what they need, the more likely they are to convert.
Easy-to-use navigation also reduces the chance of visitors getting confused and leaving your site, which can reduce bounce rates and improve your site’s rankings.
URL structure
Each of your pages should have a URL that describes the content on the page. Words should be separated by hyphens (NOT underscores) and you can include some related keywords.
URLs with descriptive words (as opposed to random numbers and letters) will help search engines understand your pages, and it will also be easier for your site visitors to remember them.
4. The standard SEO web design mistakes you often make
4.1 MIS implementation of title tags
The number of title tags that are repeated in many positions is considered one of the important issues of standard SEO website design. More than 50% of websites face the problem of wrong implementation of title tags.
Web designers should not take this matter lightly. Well, this has a serious negative impact on your website SEO.
If you want to improve your chances of ranking in the top positions on search engines, make sure that you add the appropriate H1 and H2 tags.
While adding these tags, remember to add the keywords you want to target most. This will allow your site to rank higher in the SERPs.
4.2 Design incompatible
In this day and age, most people are using smartphones. Therefore, you cannot ignore designing your SEO-friendly website to be mobile-friendly.
The mobile-friendliness of a website is one of the ranking factors for all search engines. If you don’t have a mobile-friendly site, remember that you need to get your designer to fix this as soon as possible.
A website should always have a compatible design. This is because this will help you reduce the bounce rate on your website.
4.3 Heavy media files
It is true that images play an essential role in improving user engagement. However, if the image you added is large in size, it will affect its search engine optimization.
Higher-resolution images will reduce the page load speed of your site, thus affecting the overall SEO score.
This is why one of the best ways to make images smaller is to compress and resize them.
4.4 Image with text
To make the website look attractive and appealing, you add text to the image. Well, images with text are liked by users, but search engines don’t like it.
Without a doubt, search engines love content! However, when it comes to images with text, search engines cannot see the text in your images.
For this reason, make sure you don’t repeat this website design mistake and skip adding text to your images.
This leads to bad UX, which ultimately hinders your website’s SEO. If you add images, optimize your images by adding appropriate alt tags and descriptions, rather than adding text over images.
4.5 Short Content
Often, webmasters ignore the counterpart to make their website look good. It is important to add long-form content to the site.
However, search engines mainly focus on websites with good content. For this reason, if you only have sketchy content on your site, then you are hurting its SEO.
Above are the most detailed information about standard SEO web design. Hopefully with the useful information shared above you can understand in general what an SEO standard website is and have some notes when starting to design a standard SEO Google website.
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